Secret Raks

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Random Acts of Kindness (RAKS) have become a popular marketing strategy these days. Airlines surprise passengers with flowers or serenading flash mobs. Retailers ambush unsuspecting shoppers with promotional products and radio stations delight in cold calling listeners with free concert tickets… all carefully captured on camera or audio and uploaded to social media.

There’s nothing ‘random’ and nothing particularly ‘kind’ about any of these cynical acts. In fact, they would be better named ‘Commercial Acts of Self-Promotion’!

In the true spirit of RAKs, try doing someone a kindness in secret, so there is no chance of you being acknowledged or thanked. For example, one family for their Christmas charity giving left several hundred dollars in cash at the door of a neighbour who had recently fallen on hard times. They left the envelope on the doorstep, knocked and scurried off before they could be seen.

Whatever your act of kindness, big or small, the important thing is to do it in secret so that you can be sure that you are truly doing it for the simple motive of love.

Jesus said: “Whenever you give alms, do not sound a trumpet so that you may be praised by others. When you give alms, do so in secret and your Father who sees all will reward you.”
Matthew 6:2-4

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